What's Keeping "The Hulk" from Hulking Out at the Box Office?

The Incredible Hulk is not raking in the green any better than the first film even though the newest installment of the franchise has gotten better reviews and positive buzz on the Internets. I myself liked the new Hulk a lot better than the first one. I believe I dissed the Mean Green Machine last podcast saying it wouldn't be any good. I believe I said the original Hulk looked like a steroid abusing cousin of Shrek. Click on the picture of the not-so jolly green giant and read E!'s take on reasons why this is.

Michael